Financial institutions are converging on a new wave of strategic IT investments centered around data. In the next three years, they aim to use AI, advanced analytics, and personalization built on a modernized and governed data foundation to transform their businesses.

Data is now both a growth driver and a risk factor. Firms must navigate regulatory complexity, fragmented, ageing systems, and rising customer expectations, while investing in the capabilities that matter most. Those making progress are already showing what’s possible: meaningful cost reductions, AI-enabled decisioning at scale, higher customer lifetime value, and faster, more compliant data operations.

This guide breaks down the top five areas of investment, exploring each initiative’s objectives, challenges, and the capabilities needed to succeed.