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Building a Data-Driven Beauty and Wellness Marketplace at StyleSeat with Paschal Onuorah
StyleSeat is revolutionizing how beauty and wellness professionals grow their businesses through data-driven tools. From streamlining scheduling to optimizing marketing, their platform empowers professionals to focus on their craft while expanding their client base.
In this episode, Paschal Onuorah, Senior Data Engineer at StyleSeat, shares how the company leverages Airflow, dbt, and Cosmos to drive marketplace intelligence, improve client connections and deliver measurable growth for professionals.
Key Takeaways:
00:00 Introduction.
05:44 The role of the data engineering team in driving business success.
08:52 Leveraging technology for real-time business intelligence.
10:52 Data-driven strategies for improving marketing outcomes.
13:05 How adopting the right tools can increase revenue growth.
14:25 Advantages of simplifying and integrating technical workflows.
18:45 Benefits of multi-environment configurations for development and production.
20:17 Foundational skills and best practices for learning Airflow effectively.
22:33 Opportunities for deeper tool integration and improved data visualization.
Resources Mentioned:
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