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Astronomer Blog

Culture / Data Science / Dev / Growth

How to Scale Your Growth Process In 8 Weeks - Part 3

Estimated reading time: 9 minutes and 54 seconds

Remember Allen Iverson’s, “We talking ‘bout practice” rant? Iverson, irate at the gall of a reporter to question how his in-game performance may have resulted from lackluster effort in practice, sounded off, the jarring undercurrent asking, “Who cares about preparation so long as you execute when it counts?”

Topics: growth

Why In-Depth Analytics Are Easy for Everyone

Estimated reading time: 7 minutes and 9 seconds

From the aqueducts to supercomputers to SpaceX, innovation creates a wave of new technology, suddenly available to the masses and exposing them to a foundation upon which to further iterate. The aqueducts made it possible to carry clean water long distances, which instigated the creation of storm water gutters, irrigation systems and, ultimately, indo

Topics: big data analytics growth

How to Scale Your Growth Process in 8 Weeks - Part 2

Estimated reading time: 5 minutes and 27 seconds

For those new to this blog series, I’m chronicling my first eight weeks at Astronomer as I build the growth model that will position us for Series A funding and beyond. I’m calling it The Beacon Project, because that’s my inspiration—to be an intentionally inconspicuous device that attracts Astronomer to the right customers, and vice versa. I believe we can do that by becoming a growth team that's focused on the right opportunities.

Topics: growth

How To Scale Your Growth Process in 8 Weeks

Estimated reading time: 4 minutes and 23 seconds

I had an epiphany during my morning commute last week (don’t you love it when that happens?): Our growth team should be a beacon, an intentionally inconspicuous device designed to attract attention to a specific location.

Aspirational, right? As usual, the hard part is setting out to actually do it. Only two short weeks ago, I joined Astronomer to scale our growth team. For newcomers to Astronomer, like me, it’s important to understand why what we’re tackling is so important, and therefore, why my mission feels personal.  

We’ve heard about big data ad nauseum—and we get it, data is everywhere and we need it to make better-directed decisions for our business (and life for that matter!). At the same time, there’s a ton of people like me: non-technical quant analysis folks who need a data infrastructure that’s scalable yet flexible and, most importantly, accessible. I am the future of your workforce. I—and so many like me—need Astronomer to grow.

Topics: growth

Five Ways to Lead Well

Estimated reading time: 7 minutes and 20 seconds

Anyone who studies leadership and how to create a high-performing team has heard truisms like: empower and enable your team for success, support your team, accept blame, give credit, etc. … it’s all true, but, as with many things in life, it’s the execution that proves significantly more difficult.

Topics: growth culture

Building An Org Chart That Scales


Estimated reading time: 7 minutes and 14 seconds

At the beginning of February, my co-founder and I attended the SaaStr conference in San Francisco. (We’re huge fans of investor and co-founder of SaaStr Fund Jason Lemkin, btw, and highly recommend his blog). Historically, Ry and I have been heavily influenced at conferences … in a roundabout sort of way. In fact, two years ago, we attended the Collision conference in Vegas. After day 1, we devised a completely new business model—really, a new company (Astronomer!)—and spent the rest of our time there pitching it to anyone who would listen. SaaStr proved to be no exception and by the beginning of day 2, we were camped out in the hallway hammering out a new org chart.

Topics: growth culture

Top Ten Customer Data Integrations, According to Our Customers


Estimated reading time: 4 minutes and 41 seconds

There’s a good chance, if you’re reading this, that a hodgepodge of data sets are currently accumulating in your organization—collecting social media, blogging, email marketing, SEO, CRM, web analytics and more. Maybe you’re already gathering customer data from favorite tools. Maybe every step of a user's journey across your website or app, every "click," is tracked. (If you don't feel like you have enough data flowing, check out this post and kick off something new.) 

But each data set gives only a snapshot of the whole picture, which, anyone with an Instagram account knows, doesn't tell you evverything. Fortunately, once data is routed through one platform (you know, like Astronomer), new integrations can be turned on and off instantaneously, with the flip of a switch. Why not make the most of that opportunity and add something new? Or switch to a new, better tool, while keeping your data inact? Or just read on and see what kinds of data you can connect, if you wanted to? 

Of course, here at Astronomer, we don’t play favorites. Our customers, on the other hand, absolutely do. They have to, if they’re going to use the tools best-suited to their business needs. So here is a list of their ten favorite clickstream integrations, starting with the most popular.

Topics: growth

A Sales Experiment: Why We Scrapped the SDR Role

Estimated reading time: 7 minutes, 21 seconds

“In any moment of decision, the best thing you can do is the right thing. The worst thing you can do is nothing.” - Teddy Roosevelt

In business, decisiveness is of critical importance. Yet decisiveness does not operate in a vacuum. The power to make decisions should not be measured by the results it produces, but by the information fueling the process. Why? Because the information driving a decision causes a result, whereas looking at the result alone only suggests a correlation between the information powering the decision and the subsequent outcome. This begs the question: how does one go about getting the best information in order to make a decision, leading to what Ol’ Teddy calls “the right thing?”

Topics: growth

Five Steps to Take Before Kicking Off A Clickstream Data Initiative

Estimated reading time: 4 minutes, 33 seconds

With the ability to track every step of a user's journey across a website or app, we can truly get a 360° view of a customer. Often, organizations gather this information via multiple analytics tools, each representing a different aspect of user behavior. Many of these rely on data generated from when a user does (or doesn't) "click." We call that clickstream data.

Clickstream is the tracking of all the events you want, which can then be broadcast to your data warehouse, CRM, marketing/sales analytics tool or any other destination in real-time. But if you’re interested in tracking new events (ie. beginning a clickstream initiative), here are the top 5 things to keep in mind before kicking it off:

Topics: growth

Ask RBK: Tell Me About Google Analytics

Estimated reading time: 1 minute, 2 seconds.

Dear RBK,

Tell me a bit about Google Analytics. What is Google Analytics best at? What can't it do? What other tools can I use to expand on the data that GA provides me?

Sincerely, *Jessica

Out in the field, I connect with prospects and customers from a variety of backgrounds with broad-ranging products and experiences. Not only do I thrive on these conversations, but I also view them as a key way to learn about how their products work and where third-party services provide greatest value to their customers.

Topics: growth