*Image thanks to Matthew Juzenas and article thanks to Tina Nguyen, Content Marketing and Strategy Manager at Chartio, a cloud-based business analytics solution that allows everyone to explore their data and create business dashboards.
Estimated reading time: 6 minutes and 9 seconds
Every Marketing team, B2C or B2B, faces similar challenges. They want quality leads, exponential growth at the top of the funnel and a high conversion rate from lead to sales opportunities. Sometimes marketing feels like a rollercoaster ride. These challenges are what drive Marketing teams to think creatively and analytically.