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With the ability to track every step of a user's journey across a website or app, we can truly get a 360° view of a customer. Often, organizations gather this information via multiple analytics tools, each representing a different aspect of user behavior. Many of these rely on data generated from when a user does (or doesn't) "click." We call that clickstream data.
Clickstream is the tracking of all the events you want, which can then be broadcast to your data warehouse, CRM, marketing/sales analytics tool or any other destination in real-time. But if you’re interested in tracking new events (ie. beginning a clickstream initiative), here are the top 5 things to keep in mind before kicking it off: