<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=293842391037690&amp;ev=PageView&amp;noscript=1">

Astronomer Blog

Culture / Data Science / Dev / Growth

Five Steps to Take Before Kicking Off A Clickstream Data Initiative

Estimated reading time: 4 minutes, 33 seconds

With the ability to track every step of a user's journey across a website or app, we can truly get a 360° view of a customer. Often, organizations gather this information via multiple analytics tools, each representing a different aspect of user behavior. Many of these rely on data generated from when a user does (or doesn't) "click." We call that clickstream data.

Clickstream is the tracking of all the events you want, which can then be broadcast to your data warehouse, CRM, marketing/sales analytics tool or any other destination in real-time. But if you’re interested in tracking new events (ie. beginning a clickstream initiative), here are the top 5 things to keep in mind before kicking it off:

Topics: growth

Six Principles for Sending Surveys

Estimated reading time: 6 minutes, 11 seconds

One of the most common methods an organization can use to collect data is through sending out surveys. At face value, this seems perfectly simple. After all, you just want a few simple answers to a few simple questions.

It’s only when you want to take these responses and try to derive insight out of them that things become very difficult.

Topics: data science

Remote Working Guide: Nashville

Estimated reading time: 9 minutes, 50 seconds

Our team hit the road in November for our first-ever Astronomer remote-working week. Or, as we like to say, we “orbited.” (The metaphor breaks down pretty quickly, but we can’t help ourselves with the space analogies.)

Topics: culture

Ask RBK: Tell Me About Google Analytics

Estimated reading time: 1 minute, 2 seconds.

Dear RBK,

Tell me a bit about Google Analytics. What is Google Analytics best at? What can't it do? What other tools can I use to expand on the data that GA provides me?

Sincerely, *Jessica

Out in the field, I connect with prospects and customers from a variety of backgrounds with broad-ranging products and experiences. Not only do I thrive on these conversations, but I also view them as a key way to learn about how their products work and where third-party services provide greatest value to their customers.

Topics: growth

Remote Working Guide: Louisville

Estimated reading time: 10 minutes, 27 seconds

Disclaimer: Astronomer account manager and author of this blog post, Becky Steele, lives in Louisville and shamelessly—no, fiercely—loves her fair city. Although she wasn’t born there, she would tell you that she got there as quickly as she could and plans to stay for life. She is one of a few Astronomers who works remotely full-time and makes a day trip once per week to the Astronomer homebase in Cincinnati, Ohio.

This edition of Astronomer’s Remote Working Guide takes you to Louisville, Kentucky. Or Loo-a-vul. Or Loo-ee-ville? You choose your pronunciation—we accept them all!

Topics: culture