Estimated reading time: 4 minutes, 33 seconds
First things first: Clickstream data is what we call user behavior data, the tracking of every single “click” across your website or app. Most companies already use a number of common analytics tools to determine user behavior, but those only tell part of the story. Clickstream allows you to track all the events you want—and, with the right platform, broadcast them to your data warehouse, CRM, marketing/sales analytics tool or any other destination in real-time. In other words, it amps up your current analytics.
But if you’re interested in beginning a clickstream initiative, you may already know all this and simply want to start off strong. If so, here are the top 5 things to keep in mind before kicking it off: