Astronomer Blog

Culture / Data Science / Dev / Growth

Five Steps to Take Before Kicking Off A Clickstream Data Initiative

Estimated reading time: 4 minutes, 33 seconds

First things first: Clickstream data is what we call user behavior data, the tracking of every single “click” across your website or app. Most companies already use a number of common analytics tools to determine user behavior, but those only tell part of the story. Clickstream allows you to track all the events you want—and, with the right platform, broadcast them to your data warehouse, CRM, marketing/sales analytics tool or any other destination in real-time. In other words, it amps up your current analytics.

But if you’re interested in beginning a clickstream initiative, you may already know all this and simply want to start off strong. If so, here are the top 5 things to keep in mind before kicking it off:

Topics: growth

Six Principles for Sending Surveys

Estimated reading time: 6 minutes, 11 seconds

One of the most common methods an organization can use to collect data is through sending out surveys. At face value, this seems perfectly simple. After all, you just want a few simple answers to a few simple questions.

It’s only when you want to take these responses and try to derive insight out of them that things become very difficult.

Topics: data science

Remote Working Guide: Nashville

Estimated reading time: 9 minutes, 50 seconds

Our team hit the road in November for our first-ever Astronomer remote-working week. Or, as we like to say, we “orbited.” (The metaphor breaks down pretty quickly, but we can’t help ourselves with the space analogies.)

Topics: culture

Ask RBK: Tell Me About Google Analytics

Estimated reading time: 1 minute, 2 seconds.

Dear RBK,

Tell me a bit about Google Analytics. What is Google Analytics best at? What can't it do? What other tools can I use to expand on the data that GA provides me?

Sincerely, *Jessica

Out in the field, I connect with prospects and customers from a variety of backgrounds with broad-ranging products and experiences. Not only do I thrive on these conversations, but I also view them as a key way to learn about how their products work and where third-party services provide greatest value to their customers.

Topics: growth

Remote Working Guide: Louisville

Estimated reading time: 10 minutes, 27 seconds

Disclaimer: Astronomer account manager and author of this blog post, Becky Steele, lives in Louisville and shamelessly—no, fiercely—loves her fair city. Although she wasn’t born there, she would tell you that she got there as quickly as she could and plans to stay for life. She is one of a few Astronomers who works remotely full-time and makes a day trip once per week to the Astronomer homebase in Cincinnati, Ohio.

This edition of Astronomer’s Remote Working Guide takes you to Louisville, Kentucky. Or Loo-a-vul. Or Loo-ee-ville? You choose your pronunciation—we accept them all!

Topics: culture