Astronomer Blog

Culture / Data Science / Dev / Growth

MeasureCamp is coming to Cincinnati

The internationally-renowned data analytics unconference, MeasureCamp, is coming to Cincinnati on May 13, 2017! 

MeasureCamp is a free event run by the digital analytics community, for the digital analytics community. The “unconference” format has no scheduled presentations. Instead, attendees exchange ideas and ask each other to create “sessions” on the spot, whether it’s leading a technical conversation or a creative brainstorm. Anyone who wants to join the analytics conversation is welcome to attend.

Translating Real-World Randomness To Create Digital Security

Or, how I used a deck of cards to protect my data.

*Estimated reading time: 11 minutes, 20 seconds

Every year, our data becomes more accessible as the world is increasingly interconnected and more services we depend on become available online. This allows for an ease that was unimaginable just twenty years ago. You can bank, apply for a mortgage and credit cards, share personal photos, store important documents and get a real-time view into your home at any time.

Topics: culture

Scaling off AWS: Exploring Go for High Performance Services

Estimated reading time: 14 minutes, 22 seconds

Several months ago, our CTO wrote about our transition from AWS services to open source counterparts. In that post, he discussed the reasons for building on AWS in the first place, as well as why we now had to move off of it. In essence, Astronomer needs the ability to run in any cloud, so breaking our dependence on any one cloud provider is a must. In addition to the SaaS version of Astronomer, we have an enterprise edition that gives enterprises full control of running the Astronomer platform in their own cloud deployments.

Topics: dev

A Sales Experiment: Why We Scrapped the SDR Role

Estimated reading time: 7 minutes, 21 seconds

“In any moment of decision, the best thing you can do is the right thing. The worst thing you can do is nothing.” - Teddy Roosevelt

In business, decisiveness is of critical importance. Yet decisiveness does not operate in a vacuum. The power to make decisions should not be measured by the results it produces, but by the information fueling the process. Why? Because the information driving a decision causes a result, whereas looking at the result alone only suggests a correlation between the information powering the decision and the subsequent outcome. This begs the question: how does one go about getting the best information in order to make a decision, leading to what Ol’ Teddy calls “the right thing?”

Topics: growth

Five Steps to Take Before Kicking Off A Clickstream Data Initiative

Estimated reading time: 4 minutes, 33 seconds

First things first: Clickstream data is what we call user behavior data, the tracking of every single “click” across your website or app. Most companies already use a number of common analytics tools to determine user behavior, but those only tell part of the story. Clickstream allows you to track all the events you want—and, with the right platform, broadcast them to your data warehouse, CRM, marketing/sales analytics tool or any other destination in real-time. In other words, it amps up your current analytics.

But if you’re interested in beginning a clickstream initiative, you may already know all this and simply want to start off strong. If so, here are the top 5 things to keep in mind before kicking it off:

Topics: growth

Six Principles for Sending Surveys

Estimated reading time: 6 minutes, 11 seconds

One of the most common methods an organization can use to collect data is through sending out surveys. At face value, this seems perfectly simple. After all, you just want a few simple answers to a few simple questions.

It’s only when you want to take these responses and try to derive insight out of them that things become very difficult.

Topics: data science

Remote Working Guide: Nashville

Estimated reading time: 9 minutes, 50 seconds

Our team hit the road in November for our first-ever Astronomer remote-working week. Or, as we like to say, we “orbited.” (The metaphor breaks down pretty quickly, but we can’t help ourselves with the space analogies.)

Topics: culture

Ask RBK: Tell Me About Google Analytics

Estimated reading time: 1 minute, 2 seconds.

Dear RBK,

Tell me a bit about Google Analytics. What is Google Analytics best at? What can't it do? What other tools can I use to expand on the data that GA provides me?

Sincerely, *Jessica

Out in the field, I connect with prospects and customers from a variety of backgrounds with broad-ranging products and experiences. Not only do I thrive on these conversations, but I also view them as a key way to learn about how their products work and where third-party services provide greatest value to their customers.

Topics: growth

Remote Working Guide: Louisville

Estimated reading time: 10 minutes, 27 seconds

Disclaimer: Astronomer account manager and author of this blog post, Becky Steele, lives in Louisville and shamelessly—no, fiercely—loves her fair city. Although she wasn’t born there, she would tell you that she got there as quickly as she could and plans to stay for life. She is one of a few Astronomers who works remotely full-time and makes a day trip once per week to the Astronomer homebase in Cincinnati, Ohio.

This edition of Astronomer’s Remote Working Guide takes you to Louisville, Kentucky. Or Loo-a-vul. Or Loo-ee-ville? You choose your pronunciation—we accept them all!

Topics: culture

Our Open Source Philosophy

Estimated reading time: 3 minutes, 10 seconds

Last year, I wrote a blog post about why we built our platform on AWS and rebuilt it with open source. It chronicles our journey to build our ideal unified system, one that checks all our boxes (like cross-infrastructure, secure, efficient, highly available, self-healing and able to execute long running processes as well as spin up one-off processes and specialized clusters of machines on the side). 

But this post is different.

Topics: culture dev